An Internet Marketing Case Study
Due to the highly classified nature of this project, the name of the client has been changed. OK, fine – it’s not really that secret, but we did it anyway.
November 2010. The month of November one year ago seems like a distant memory. Sure, the G-20 summit was held in South Korea, researchers trapped antihydrogen atoms for the first time in human history, and this little website called WikiLeaks released over 100,000 confidential documents; but for Client X, November 2010 is remembered as a month with internet revenue that left much to be desired.
The Situation: Client X is a producer of gourmet coffee, with a business model based on the combination of retail distribution and direct to consumer sales from their website.
The Problem: An outdated website and nonexistent internet marketing plan forced the company to rely solely on retail distribution for the vast majority of revenue. The existing website served mainly as an ordering system for Client X’s loyal customers, and was attracting virtually no new patrons.
The (Ongoing) Solution: Client X teamed up with Peerless Media Group to accomplish one overarching objective; increasing sales. After research and discovery, Peerless designed and developed a new Client X e-commerce website with a modern/upscale design aesthetic and social media integration. During development, the Peerless Internet Marketing team was developing Client X’s inbound marketing campaign. Research had proven that there was significant relevant web traffic, and the most direct route to increased sales would be to capitalize on these ‘qualified leads’. The plan was (is) to utilize a coordinated plan that incorporated social media, search engine optimization, and pay per click advertising to increase web visibility and connect with new customers.
November 2011. The Numbers.
Overall Traffic To Client X Website: Up 49%
New Users Visiting Client X Website: Up 52%
Number of Keywords on the First Page of Google Search (Organic!): 4 (previously 0)
Client X Facebook Page Likes: Up 2,510%
November 2011 Internet Sales: Up 59%
Eric Krattenstein Vice-President, Internet Marketing Peerless Media Group firstname.lastname@example.org
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