A Tale Of Two Months

An Internet Marketing Case Study

Due to the highly classified nature of this project, the name of the client has been changed.  OK, fine – it’s not really that secret, but we did it anyway.

November 2010.  The month of November one year ago seems like a distant memory.  Sure, the G-20 summit was held in South Korea, researchers trapped antihydrogen atoms for the first time in human history, and this little website called WikiLeaks released over 100,000 confidential documents; but for Client X, November 2010 is remembered as a month with internet revenue that left much to be desired.

The Situation: Client X is a producer of gourmet coffee, with a business model based on the combination of retail distribution and direct to consumer sales from their website.

The Problem: An outdated website and nonexistent internet marketing plan forced the company to rely solely on retail distribution for the vast majority of revenue.  The existing website served mainly as an ordering system for Client X’s loyal customers, and was attracting virtually no new patrons.

The (Ongoing) Solution: Client X teamed up with Peerless Media Group to accomplish one overarching objective; increasing sales.  After research and discovery, Peerless designed and developed a new Client X e-commerce website with a modern/upscale design aesthetic and social media integration.  During development, the Peerless Internet Marketing team was developing Client X’s inbound marketing campaign.  Research had proven that there was significant relevant web traffic, and the most direct route to increased sales would be to capitalize on these ‘qualified leads’.  The plan was (is) to utilize a coordinated plan that incorporated social media, search engine optimization, and pay per click advertising to increase web visibility and connect with new customers.

November 2011. The Numbers.   

Overall Traffic To Client X Website: Up 49%

New Users Visiting Client X Website: Up 52%

Number of Keywords on the First Page of Google Search (Organic!): 4 (previously 0)

Client X Facebook Page Likes: Up 2,510%

November 2011 Internet Sales: Up 59%

 

Eric Krattenstein

Vice-President, Internet Marketing

Peerless Media Group

eric@gopeerless.com

Contact us today to schedule your free consultation with Peerless Media Group.

How Can Your Company Stand Out On Facebook?

Set Your Business Apart On Social Media.

With the amount of Facebook Business Pages rapidly moving through the millions, making your page stand out is crucial to the success of your social media campaign.  If you are reading this, it’s a safe bet you already understand the importance of having a strong Facebook presence – but if you don’t, have a look at this real quick:

- As of 2011, there are over 500,000,000 active Facebook users (that’s approximately 1 in 13 people on earth)

- Almost 30% of 18-34 year olds check Facebook from their smartphone before getting out of bed.

- Think Facebook is just for kids? Well, the 35+ demographic now makes up more than 30% of the Facebook user base.

- 57% of people said they talked to people more online than they did in real life.

It is no secret that in some way, shape, or form your target market is present on Facebook and other forms of social media.  So, how do you stand out from the rest?

1)      Custom Landing Pages. If a viewer lands on your Facebook page, this is a great opportunity to leave a lasting first impression.  Make sure you welcome them with a well-designed and branded page.  A good landing page not only looks nice, but it will help to increase conversions from views to ‘likes’ and will increase viewer engagement. To see an example, check out our welcome page here (and hey, like us while you’re at it!).

2)      Be Engaging. Do not speak to your fan base like you are broadcasting a TV commercial.  It’s called SOCIAL media, so be social.  Generate interesting content that your audience actually cares about, such as ‘insider information’ about a new product/service you are coming out with or even news about the new member of your team you just hired.  They have already found your page, so they are a captive audience.  Not sure what they like? Ask them. Create polls and surveys, run contests and promotions.  Keep your audience interested or your updates will be buried in their news feed and all the time and effort you’ve invested will go unnoticed.

If you would like to learn more about creating effective and engaging social media marketing campaigns, please give us a call to schedule a free consultation.

Stay Social!

Eric Krattenstein

VP, Internet Marketing

Peerless Media Group